Barclaycard Arena Hamburg is Digital: Anschutz Entertainment invests in the future
Hamburg, Germany, 18/09/18: Barclaycard Arena, Hamburg has completed a two year project to bring the venue into the digital age. The investment includes the addition of more than 220 WiFi hot-spots, hundreds of new digital signage screens, digital menu boards, a way finding solution and a specially developed app for visitors. The Barclaycard Arena project, completed in time for the new season, has made the venue one of the most modern arenas in Europe.
Visitors to The Barclaycard Arena can now use the Arena App to comfortably and cashlessly order drinks, which can then be collected from specially marked dispensaries and outlets provided around the venue. This enhancement reduces waiting times and enhances experience and comfort for guests.
The App, however, can do much more by allowing users to set preferences, favourites and reminders giving the app the opportunity to deliver push notifications of relevant events, offers and important communications.