With the ability to deliver highly captivating and targeted content, the demand for digital signage systems has soared in recent years, bringing information, advertising and education much closer to employees, customers and students across a wealth of different market sectors.
The capacity to change display content quickly and efficiently, combined with the opportunity to deliver dynamic videos, images and scrolling text have been key factors in determining the success and desire of digital signage over its static predecessor. However, implementing a purposeful digital signage system is not without its challenges, involving more than simply selecting a suitable display. There are other key variables to consider, including: location, configuration, networking, testing as well as content creation and management.
Whether required to promote and sell, educate and inform, content creation can make all the difference. Many companies also face the challenge of having multiple buildings, departments or campuses, meaning that it can be difficult to deliver consistent and focused messaging across different locations.
So what is the solution? To ensure that your digital signage system provides an aid to support your business aims and objectives, here are some simple best practises for creating and developing content:
- Keep it active and moving – include animation, integrate live video and other dynamic content.
- Keep it relevant – use real time data such as RSS feeds to provide fresh and current information, for instance, live news, weather or sports results.
- Check sizing – avoid distorted or blurred images by building signage to fit the screen resolution and aspect ratio.
- Utilise zoning – distribute relevant and targeted information to particular groups or individuals in different locations.
- Ensure that there is strong ownership of the digital signage network – for added reliability and to avoid putting pressure on departmental staff.
One of the biggest factors for driving digital signage is the value it delivers; whether used in retail, hospitality, education, corporate offices or sports stadiums, to name a few. Digital signage is often a key part of a marketing campaign and the final link in a sales or promotion chain.
Utilising the best practises outlined above will provide a strong start to securing an invaluable communications platform.
The opportunities that digital signage has to offer are huge; the key is to make a smart investment in a feature-rich signage network today, that will ensure growth and transformation for your organisation in the future.
Written by Julia Derbyshire, Tripleplay
Tripleplay’s high quality, sleek and cost effective TripleSign digital signage is a reliable, centrally managed and single server based solution for providing dynamic, rich media content including: text, images, animated gif, PowerPoint, HTML, RSS feeds, scrolling text, video and live TV, to be distributed to single or multiple screens.
With a wealth of features and benefits such as a workflow management system, default and schedule based playlist support, the ability to zone content as well as a fully secure system backup and restore, TripleSign delivers a powerful and pragmatic platform to display your content.
Working with a strong and trustworthy technology partner and an intuitive digital asset management solution, will ensure that the potential value and worth that your signage system can deliver is maximised. Implemented into organisations of all sizes and market sectors, Tripleplay’s tried, tested and trusted TripleSign offers a true business solution.