London School of Economics
LSE Reinforces Brand Awareness with Tripleplay’s Digital Signage Solution
The London School of Economics and Political Sciences (LSE), founded more than a century ago, is one of the leading research universities in the world. Their ethos of bringing academic expertise to bear on the problems of society underpins the importance the School gives to research, teaching and engagement in the international community. They wanted to reinforce their brand by improving the way they reach out to students, visitors and the public across the campus with a system that would be effective in delivering up-to-date and relevant content.
Their aim was to replace existing screens displaying Web pages and PowerPoint presentations with a consistent and reliable solution that would allow content, messages and emergency notifications to be instantly updated from a centralised location.
Digital Notice Boards
With the advent of technology, notice boards are sometimes substituted by PCs or screens displaying digital information. However, these digital notice boards still pose the same challenges as their non-digital predecessors because they’re locally managed and hard to maintain. The content is often inconsistent and outdated and therefore unreliable as a brand awareness and information tool.
Solutions using dedicated PCs are prone to operating system crashes due to extensive usage or failure of hard disks or fans due to heat and dirt ingress. Furthermore, they require thorough user training, restricting the number of users who can interact with the system, resulting in the need for dedicated resources to manage day to day operations.
“We had screens displaying PowerPoint or Web pages, and when we moved to the new building we thought it would be more effective to put in place a centralised system to connect all these elements, both for delivering information and mostly for promoting LSE’s brand and reputation,” says Dan Roberts, Teaching and Learning Spaces Manager at LSE.
With this in mind, digital signage is an excellent way to deliver information in a targeted manner to its international student body regarding all the courses within the 19 departments and several interdisciplinary institutes. Moreover, if installed in the right locations, screens can help prospective students to find the information needed, and, in general, would attract visitors and people interested in LSE’s public events, where some of the most influential figures in the social sciences can be heard.
From a brand perspective, the School would be able to promote its public image, reinforcing their commitment in delivering the best teaching to their students and their engagement with the international community.
LSE were in search of a solution that could fulfil these requirements, being at the same time easy to use, reliable and simple to support. A digital signage solution should allow central management of every single end point, therefore enabling all information to be quickly and easily updated.
LSE chose TripleSign, Tripleplay’s end-to-end thin client server digital signage solution for providing digital content to their screens. Using Tripleplay’s centralised control server, any changes are administered in a single location without the need to distribute content individually to each of the end devices. The deployment of content changes becomes quick and easy, and all the screens are immediately updated.
Before adopting TripleSign, there were six screens deployed around the LSE campus, displaying PowerPoint presentations or Web pages. Now there are over 15 screens, installed in the most strategic areas of the campus like the shop front, lobby areas and waiting areas, where they can catch the attention of students, visitors, and passers-by.
LSE design their own screen layouts, templates and playlists to be used with different content types including text, images, PowerPoint, RSS, HTML, video streaming and live television. Moreover, the end devices are zoned to allow different content and playlists to be delivered to different screen locations. An easy-to-use web console gives access to the system, featuring a user group management tool that controls which content, layouts, and display groups are accessible to specific users and departments.
A reliable and cost effective solution that highlights the University’s prestigious image
“With a good designer to create the digital layouts, the screens can be really pleasant to look at, with an outstanding result in terms of branding and reputation for LSE,” says Dan Roberts. “The system’s central management and architecture makes this solution very reliable. But one of the best points is that we can get remote support immediately from Tripleplay”.
TripleSign delivers the following benefits: Information can be always up to date thanks to fast publishing of contents: using a centralised digital signage control server makes new content immediately available because all the changes are managed in a single location, instead of being manually distributed to each screen. Furthermore, individual screen layouts or entire playlists can run at scheduled times, providing the ability to target multiple layouts at time-specific events during a day.
Customised look-and-feel allows LSE to present a consistent branding throughout the campus and at the front shop: while displaying videos, images, slide shows, and all information on public events, lectures and book releases, digital signage has been carefully designed to highlight LSE branding through the screens, promoting the image of the School as one of the foremost social and political science schools in the world.
Centralised Platform allows remote operation of end points and high reliability: all elements of the system are managed and monitored remotely through a web-based interface. The system’s high reliability guarantees availability and quick and easy updates to all the screens, reducing maintenance resources. Furthermore, the web interface features a user group management tool to provide control over which content, layouts, and display groups are accessible to specific users, so that every area or department can successfully update their own screens with relevant content.
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