Tripleplay Digital Signage and IPTV chosen to play part in stylish theatre revamp

London, UK, 25/9/2014: London’s premiere dance house, Sadler’s Wells Theatre in Islington, London has selected Tripleplay’s Digital Signage and IPTV platform to provide live streaming of performances, promotional messaging and advertising content as part of an impressive modernising project.

Incorporating two performance spaces, dressing rooms, offices, cafe, foyer, corporate areas and meeting rooms, the Tripleplay solution will utilise the venue’s IP network to deliver TV and Signage content directly on to LG SmartTVs to all areas of operation, eliminating the need for Set Top Boxes or Digital Signage Players.

In total over 60 screens will be deployed, including a video wall, all powered from the Tripleplay IPTV and Digital Signage Head-End server and implemented by leading AV Integrator, Reflex. Tripleplay’s Head of Sales, Matt Cooper commented; “What Sadler’s Wells are doing is very forward thinking, they have used video streaming and digital signage for a number of years but needed a new solution, a modern and high quality system that utilised the latest technologies available.

“Working with our partners at Reflex AV we have designed a system that operates directly on SmartTVs, reducing implementation costs as there are no signage players required, and offers the ability to integrate live broadcasts with promotional messaging. We are looking forward to the new-look venue launch and the chance to show our solution in action.”

Sadler’s Wells Theatre is due to reopen in October 2014 and will use the TripleSign Digital Signage, TripleTV IPTV and TripleLive Live Broadcast Streaming solutions.